Tag Archives: https

Find Out the Right Types of SSL Certificate for Your Website

Find out the right types of SLL certificate fo your website

Since, Google cybercrime gets bigger and bigger nowadays, the way Google assesses a website is change. In fact, Google is among the most proactive, they give better rewards to sites whose adding SSL certificates (or HTTPS). This makes many SEO engineers put a good attention on SSL certificate for their better SEO service. But, you need to be more careful in choosing the right SSL certificate, as there are many types of SSL certificate. Each SSL types use the same standard encryption methods but each option has their own requirements and distinct characteristics.

Option #1. Single Domain

Single domain (or single-name) SSL certificates protect a single domain. This SSL type really works well for simple and straightforward content-based sites. These sites include B2B sites, e-commerce ones where all transactions occur on a single domain. Someone has to get an authenticated domain ownership when she/he wants to get a “Domain-validated”.

Option #2. Multi-Domain (SAN)

Multi-domain SSL certificates are also what they sound like. Multi-domain SSL certificates are also referred to as “SAN” (for Subject Alternative Names). With SAN and one multi-domain SSL certificate, it will cover a suite of sites. So, they provide flexibility for covering sites that might go away or not yet exist.

Option #3 Wildcard

If you want to cover all subdomains on a single root domain or host name, wildcard SSL certificates will be suitable for you. It uses an unsecure, content-driven ‘marketing’ site on the primary domain. Fortunately, this SSL’s type can run all purchase-related through a secure subdomain. With this single wildcard SSL certificate, you can simplify the mess, and it also protects the main site.

Option #4 Organization

Organization SSL certificates works to authenticate a company’s identity and information, such as the company’s primary address, and etc. You may think that this is similar to single domain. But in organization SSL certificates, you will get more content-based sites. By this, you don’t need to secure an e-commerce or payments component.

Moreover, you also will be asked to confirm and authenticate the other organization-related details as well.

Option #5 Extended

The last option, called as extended is better known as the most secure option. They do the extra organization validation bit by verifying the domain. It also double checks the legal corporation. It will also show a green address bar on most modern browsers for your troubles. In Chrome, you’ll also get the company name like this Twitter example below:

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Credibility is what you’re paying for here. But, the secure connection uses on your site are that different than any other reputable SSL connection.

Hence, by selecting the right SSL certificate types, you’ll get a single certificate to purchase and set up to protect multiple different sites.

Reasons Why Your SEO Campaign is Failing

reason-why-your-seo-campaign-is-failing

Do your SEO efforts satisfy you? If the result doesn’t produce what you have expected, then your SEO efforts may be failed. Below are several things that you consider about as these things can be the greatest source why your SEO effort is failed. If you work in SEO service field, this article is for you.

  1. Your Website is Outdated

Check on to your site and see if there are few main aspects of your website that can cause your site rank bad.

Website Architecture

Figure out if your site cause high bounce rate. Bounce rate can be caused by a too complex website structure which users require three or more clicks to get to the page they’re interested in. The other factor is difficult navigation between pages and drop-down menus.

Here are some good website’s qualities that you can apply on your site:

  • Main pages should be available from a header on the homepage
  • Site structure should follow a logical and predictable order
  • Use breadcrumbs to help with navigation
  • Optimize HTMLS and CSS code to improve crawlability

Website Speed

Speed is also one of the biggest factors that will keep the users satisfy. You can install Google’s PageSpeed Insights tool to improve the loading time for your site. Here are several things that can be improved:

  • Upgrade your server or invest in better hosting
  • Use external hosting (such as dropbox or AWS) for large files
  • Resize and compress images
  • Use a Content Delivery Network (CDN) to deliver images
  • Minimize redirects
  • Clean up your code

Responsiveness (Mobile-First Indexing)

Recently, mobile is quickly overtaking desktop in terms of searching and browsing the internet. That is why responsiveness becomes important. In fact, Google has showed more seriousness by issuing few recent moves, such as the creation of the AMP project in 2015 and the newest one is the announcement on mobile first indexing.

HTTPS

Provide your site with better security by moving from HTTP to HTTPS.

  1. You Haven’t Nailed On-Page SEO

There are many SEO elements that you need to look for. They are:

URL

Create a clear URL structure that will not confuse users and search engines.

Meta Tags

In order to make your page appear in SERPs, you need to add good and relevant Meta tags. Meta tags have two most important aspects, title tag and meta description. There are several was that you can try to improve your meta tags:

  • Include the primary and secondary keyword in the title tag + brand name
  • Don’t go above 60 seconds in your title tag
  • Use unique title tags for every page
  • Aim for relevance, avoid keyword stuffing
  • Make the H1 heading different from the title tag

Link Structure

On-page SEO is not complete without a good link structure and without cleaning up your broken links. The more internal links you have that go deep and are relevant, the better for users and for your ranking. Here are some things to keep in mind for your internal links:

  • Link between pages and posts on your site including to “deep” content
  • Use relevant links
  • Make anchor text comprehensive, natural, and relevant
  • Use follow links
  • Do not link excessively

Moreover, you need to investigate whether you have any broken links.

  1. You’re not Building Links Properly

Building inbound links is considered as the second most important ranking factor after content. So, you need to follow several strategies such as follows:

  • Vary anchor text when publishing guest posts
  • Do not participate in link networks
  • Disavow any low-quality links pointing to your site
  • Focus on generating content on your website that is valuable and can be used as a resource by others so that they will want to link back to it
  • Discover your competitors’ backlinks and learn about their techniques and sources
  • Build relationships, ask for links, and suggest that mentions are turned into links
  1. Your Content is not Performing well

Content is the core of SEO campaign. Therefore, it is important to make your content long enough and relevant.

  1. Your Content is Not Converting

A good content will speak to everyone who reads and as a result readers will be interested in becoming customers. Here are several ways that can turn readers into customers.

How SSL Affect Your SEO

How SSL affected your SEO

Since security is a top priority for Google, the attempt in making Google more secure is quite real; this can be seen that recently, our services use industry-leading security, like strong HTTPS encryption by default. This enable people that using Search, Gmail, and Google Drive to have a more secure connection to Google.

Besides, SSL is provided to make the internet safer more broadly which is aimed to ensure that websites which people access from Google are secure. For instance, SSL will have created resources that help webmasters prevent and fix security breaches on their sites.

Nowadays, we can see that many web developers adopting HTTPS which is also known as HTTP over TLS, or Transport Layer Security on their website which make this new phenomenon becomes more interesting.

Due to this, a research has been conducted to prove whether sites use secure encrypted connections as a signal in our search ranking algorithms which in the end it firmly produced positive results. For now it’s only a very lightweight signal-affecting less than 1% of global queries, and carrying less weight than other signals such as high-quality content-while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

1. SEO advantages when you switch to HTTPS

It is clear that the main function of HTTPS is to offer security, so this will surely elevate your Google’s grades. However, there are also some additional SEO benefits for you to consider, such as belows:

2. Increased rankings

The obvious one as stated, Google has confirmed the slight ranking boost of HTTPS sites. Like most ranking signals, it is very hard to isolate on its own, but this is still something to keep in mind. On the plus side, the value of switching to HTTPS is very likely to increase over time.

3. Referrer Data

When traffic passes to an HTTPS site, the secure referral information is preserved. This is unlike what happens when traffic passes through an HTTP site, and it is stripped away and looks as though it is “direct.”

4. Security and Privacy

HTTPS adds security for your SEO goals and website in several ways:

  • It verifies that the website is the one the server it is supposed to be talking to.
  • It prevents tampering by third parties.
  • It makes your site more secure for visitors.
  • It encrypts all communication, including URLs, which protects things like browsing history and credit card numbers.