Tag Archives: ecommerce

4 Tips E-Commerce Companies Should Do to Improve Revenue

5 Tips E-Commerce Companies Should Do to Improve Revenue

Are you struggling with your E-commerce sites? If yes, this is maybe because you don’t know what to do with your E-commerce. Fortunately, SEO can be a powerful tool for your E-commerce. In the tips below, you will see 4 ways to double or even triple your revenue by attracting more organic search traffic. If you are marketers or people who work in SEO service. This article is certainly for you.

  1. Successful e-commerce companies use search & analytics data to inform their strategy.

Every successful e-commerce company knows that data is king. Therefore, many successful e-commerce websites will conduct research to collect information about what people are searching for on Google by carefully studying search terms, phrases and keywords.

To analyze the data, marketers or SEO analyst can use tools like SEMrush to measure conversion percentages and market share by category and sub-category. The acquired information will give a realistic picture of where the company stands, how well they’re doing, where opportunities lie to increase market share, and what segment they should focus on. In the end, data is aimed to help increasing sales and revenues.

  1. Their Information Architecture and Website Structure is Customer-Focused

Another key to improve you revenue is to always serve on what customers want. You can discover your customer’s intent by using search data from Google. Then identify frequently asked questions and solutions that customers are searching for.

The website of a successful e-commerce company doesn’t mirror its organizational structure. Instead, the focus is on what customer want. Using search data from Google to uncover user intent, smart marketers first identify frequently asked questions and solutions that customers are searching for. A customer-oriented information architecture which is effective and easy to navigate can be a solution.

  1. Their Content Strategy is Based on Search Data

In terms of creating content, Leaders of successful e-commerce will always produce content that matters to their customers. So, it will be good if SEO consultants and content producers work together in deciding what kind of content that impacts sales or build long-term relationships.

  1. They Solve Critical Problems Early in the Planning Phase

Having bad planning will caught you in a nightmare, therefore proper planning and preparation lets the high performers issue suitable instructions to developers, which results in better website coding that won’t have to be completely redone later if problems arise.

How to See Your Website like Google Sees It

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As web masters, knowing how Google sees your website is necessary. In fact, this is one of the keys that can make your sites reach Google first page. So, how can you make your website looks good in SEO sight? Below are some ways that you should notice about. If you are working in SEO service agents, this article is for you.

How to Fetch As Google

To Fetch as Google, first you need to have verified webmaster tools on your website. You can find the option to “Fetch as Google” under the section called “Crawl”. By this way, you can enter any webpages you want rendered by Google-both mobile and desktop versions. As the page will appear just as Google sees it, this will allow you to ensure the search engine is viewing everything correctly. Moreover, you can ensure whether the search engine is viewing everything correctly.

You can monitor the status as webmaster tools crawls the page – the status will show from “Partial” to “Complete”. Moreover, you can view the information under “Fetch” or “Render” throughout the process. If you struggle to analyze fetched text, rendering will give you a visual view.

Resolving Problems

Moreover, a notification, such as “Temporarily Unreachable”, “Redirected”, or “Failed” will appear when something wrong happens in a page. In some instances, webmaster tools can help you resolve the error. To see a list in the errors details screen and troubleshoot appropriately, you can click on “Crawl Errors”.

Temporarily Unreachable

The “temporarily unreachable” appears when you server is temporarily down or face an issue. The most common solution is to wait and try again. If the message continues to appear every time you attempt to crawl, it is likely because you are using a poor-quality or free hosting service. Your best option is to switch to a premium service.

Another cause of this message may be a security plugin blocking the Googlebot from accessing your site. In this case, you will need to disable your plugins and rerun “Fetch as Google” a couple minutes later. If this fails to solve the issue,

Failed

If you have an issue with your content, your message will be failed. You can resolve this problem by typing the URL from the fetching test into your browser and check the page does appear. Make sure that it is able to load before running a Google page speeds insights test to measure page performance. But, you will need to contact your hosting company and ask customer support to fix the problem if the issue is caused by a server firewall.

Refresh

Continually refreshing a page will cause you with browser issue, but also due to a virus or malware. Therefore, to minimize the risk you can remove any suspicious software and reset your browser. Another way is by switching to another browser or even another computer and run the test there.

Submitting your Site for indexing

You can shortcut the normal indexing process and help your site reach results pages much sooner by fetching as Google. To submit your site as part of the “Fetch as Google” process, use the “Submit to Index” button.

You can try two options for indexing your pages, first is by selecting “Crawling only this URL.” This means the Googlebot will only consider the page itself and ignore any links on the page. However, Googlebot will crawl everything, if you choose “Crawl this URl and its direct links”.

Tips of Better Designing for Mobile App Commerce

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Since more and more people have switched to mobile use, many online entrepreneurs should learn how to manage time spent shopping. One of them is to put attention on how your e-commerce is designed. In the given article, we give you several tips that you can follow to create better design for mobile app commerce. If you are a web designer, you may need to read the following tips.

Include Full Product Details and Reviews

Providing your shoppers with everything they wish to know in your design, especially, about your individual product pages on your retail app is a smart way. However, with limited space in mobile, you should put your thinking cap on to avoid any waste space. So, that all the needed information can be displayed thoroughly.

As an example, you can take a look on how amazon fit all the needed information by utilizing long scrolling pages design in the app. Bear in mind to apply customer reviews, this method is really helpful to offer added insight to potential buyers who want to know how people who’ve bought this item have found it. If the world’s biggest online retailer has its product pages set up like this, chances are that it’s for good reasons, and to optimize conversions. Amazon offers designers a great template of how to design a mobile product page for success.

Cool It with the Registration Requests

Register upfront has become a huge barrier to conversion. There’s a high risk that they’ll just leave right then and there. This is also true on the desktop. However, on mobile, your retail-app experience provides much smaller screen real estate, which makes registering an even larger hassle. That’s why, you have to give something of extremely high value in return for their troubles, if you must ask your shoppers to register.

Instead, you have three options:

  • Use the reciprocity principle to give shoppers a high-value reason for registering upfront
  • Utilize social login
  • Let them use a guest-checkout feature that doesn’t make them waste time registering before they can use your app

Let Shoppers Totally Control Their Shopping Carts/Baskets

Providing users with good UX means give them full control inside of the retail app. For instance, your buyer will feel empower if they can edit their own carts or baskets at any stage in their buying flow.

Remember to avoid any page return. This is because it will cause any frustration and leads to friction, if your shoppers have to go back a few steps in the buying flow.