Tag Archives: domain

5 Ways to Choose a Perfect Domain Name

domain name

Domain name is the key element of your site, especially if you are working in SEO service area. But, why this short line of words can be that important? There are 3 main reasons why you should put more effort on your domain name. First, it is because it’s your site’s first impression, it affects SEO, and it defines your brand. So, you know why it is important to have a perfect domain name. Now, it’s your turn to create one. Here are some tips that you can do to produce a perfect domain name.

  1. Brand-able Over Generic

Your domain name is terribly important as it is where visitors will find, remember, and share your company name. Therefore, a good domain name should not only easy to remember but also engage good meaning. This way, it will increase people’s trust on your site. For example, “UnitedHealthCareOnline.com” and “Anthem.com” emphasizes better meaning rather than Newhealthinsurance.com or Healthinsurancesort.com. This is because those names stand for something. Furthermore, those names provide trust factor for those who hear it.

  1. Easy to type and Easy to Pronounce

Avoid creating too complicated domain name. Consider to use easy to spell name, such as Google, Facebook, Twitter, Instagram, yahoo, CNN and many others. You can ask 10 people to spell or pronounce your domain name. If more than a few people struggle to pronounce it, you need to simplify it.

Therefore, you should also avoid any hyphens and numbers usage as this will make things more difficult. So, only use letters on your domain name.

  1. Consider Using Keywords

In order to improve your SEO, using keywords on your domain name is such a good move. However, you need to consider it carefully. Sometimes, using keywords can cause your domain name sounded and looked awkward. Then it can be end up as generic. Therefore, you better put your keywords at the beginning of your domain. It will work on your ranking powerfully.

  1. Use the Right Domain Name Extension

When it comes to choosing your domain name “.com” is still the best. However, if you would like to have other options, you can go with second option, “.net” and third option, “.org”. Remember to always avoid using weird extension, such as “.club”, “.space”, “.pizza” and so on.

  1. Use a Domain Name Generator to Gather Ideas

At this point, you have all you need to create a good domain name. However, what if you don’t have time to think about a perfect name for your domain? or your perfect name has been taken already? Don’t worry you can use domain name generators. These generators can find fresh and available name for your domains. For example, you can try Wordoid, Lean Domain Search, or DomainHole.

How to Synchronize WordPress Live and Development Databases

How-to-Synchronize-WordPress-Live-and-Development-Databases

As a web developer, using real content is considerably easier when developing WordPress themes. However, in the process you will encounter some unexpected situations, especially when adding pages, posts, media and comments. Hence, the only way to improve your workflow is by automatically synchronizing your content.

Synchronization Snags

You may think that database replication can be more challenging than you expect. But, you can learn from several reasons why few coders can survive in this dreamland.

Data Differences

There are various configuration settings in WordPress database. Some of them are the domain name and paths which are used throughout posts and asset references. To avoid any undesired consequences, do not import this information into a local database. Even though, the image and link URLs seems like working but it could take you back to the live server. To add to the complications, WordPress serializes some data. It can be difficult to parse and change those values.

Multiple Installations

If you are working alone on a local installation and uploading to a single live server, synchronization becomes less necessary and complicated compare to working with teams with multiple developers, staging servers, or more than one production server.

Databases can be Large

You’re unlikely to want or need numerous megabytes of post data, even if fast incremental synchronization were implemented.

It’s Not Just Databases

In the local file system, WordPress stores uploaded images and other media. Those need to be downloaded and the database references must be updated accordingly. Besides, you also need to make sure that theme and plugin files are synchronized, enabled, and configured appropriately. This will help avoiding certain plugins, e.g. multi-site, caching, etc enabled.

Is Synchronization Possible?

It will be difficult to find one option that can fit to all sizes as it will depend on your circumstances. For instance, you may want one-way replication from live to development servers. However, you can choose one among so many options below:

WP Migrate DB Pro

Many people find that the WP Migrate Pro WordPress plugin is the best-known and easiest choice from Delicious Brains. It is available in a free edition.

WP Sync DB

WP Sync DB is an open-source fork of WP Migrate DB.

VersionPress

VersionPress is able to manage database merging. It is a Git-based version control plugin for WordPress. This product seems promising even though it is in development process.

WPSiteSync for Content

WPSiteSync permits real-time synchronization of pages, posts and other data. It is also offering free and commercial editions.

Database Sync

Even though, Database Sync is not compatible with multi-site installations but it may be enough for some developers.

WordPress Importer

WordPress Importer is suitable for those who prefer a safer, more manual process, exports posts, pages, comments, categories, tags, authors and other data to an XML file that can be imported into another installation.

SyncDB

SyncDB is a bash script. It synchronizes local and remote WordPress databases.

WP Staging

The WordPress WP Staging plugin can clone data and files from live to development or staging servers.

WordPress GitHub Sync

The WordPress GitHub Sync plugin allows you to synchronize content allows you synchronize content from a GitHub repository or Jekyll-created website.

Why Crawl Budget and URL Scheduling Might Impact Rankings in Website Migrations

why-crawl-budget-and-url-scheduling-might-impact-rankings-in-website-migrations

During a migration, many webmasters will notice that there is turbulence happens in PageRank, this is because all signals impacting rankings haven’t passed to the new pages yet, so they assume that PageRank was lost. Besides, Googlebot also needs to collect huge amounts of data for collation in logs, mapping and updated internally, and rankings which can fluctuate throughout this process. If you are a SEO service engineer or web developer, you may need to read the following passages to understand why website migration can impact on their PageRank.

Crawl Budget = host load + URL scheduling combined

URL scheduling is important since they will show what does Googlebot want to visit (URLs), and how often?” while host load is based around “what can Googlebot visit from an Ip/host, based on capacity and server resources?” Both of them still matter in migrations, together, these make up “crawl budget” for an IP or host.

This will not bring a lot of impact, if you only have few pages of websites, but this things terribly matter when you have an e-commerce of news site with tens of thousands, hundreds of thousands, or more URLs. Sometimes, even crawling tools prior to migration “go live,” cannot detect any wrongs but the result will show that there any rankings and overall visibility drops.

This can be caused by “any late and very late signals in transit”, rather than “lost signals.” In fact, some signals could even take months to pass since Googlebot does not crawl large websites like crawling tools do.

Change Management/Freshness is Important

Everyone knows that change frequency impacts crawl frequency and URLs change all the time on the web. Keeping probability of embarrassment for search engines (the “embarrassment metric”) by returning stale content in search results below acceptable thresholds is key, and it must be managed efficiently. In order to avoid any “embarrassment”, scheduling systems are made to prioritize crawling important pages which change frequently over less important pages, such as those with insignificant changes or low-authority pages.

These kinds of key pages will be easily seen by search engine users versus pages which don’t get found often in search engine results pages. This also shows that search engines learn over time the important change frequency on web pages by comparing the latest with previous copies of the page to detect patterns of critical change frequency.

Why can’t Googlebot visit migrated pages all at once?

The above explanation has given us two conclusions; first Googlebots usually arrive at a website with a purpose, a “work schedule,” and a “bucket list” of URLs to crawl during a visit. Googlebot will surely complete its bucket list and checks around to see if there is anything more important that the URLs on the original bucket list that may also need collecting.

Furthermore, if there is important URLs, Googlebot may go a little further and crawl these other important URLs as well. If nothing further important is discovered, Googlebot returns for another bucket list to visit on your site next time.

Since Googlebot is mostly focusing on very few (important) URLs,  wheterh you’ve recently migrated a site or not, with occasional visits from time to time to those deemed least important, or not expected to have changed materially very often.

Moreover, Googlebot will likely send a signal to tell us if there is a migration of some sort underway over there when Googlebot comes across lots of redirection response codes. Once again, mostly only the most important migrating URLs will get crawled as a priority, and maybe more frequently than they normally would, too. Due to this, it is importance to know several factors, aside from page importance and change frequency that would make URLs be visited. They are limited search engine resources, host load, and URL queues an low importance of migrating pages.