Tag Archives: customer

4 Tips E-Commerce Companies Should Do to Improve Revenue

5 Tips E-Commerce Companies Should Do to Improve Revenue

Are you struggling with your E-commerce sites? If yes, this is maybe because you don’t know what to do with your E-commerce. Fortunately, SEO can be a powerful tool for your E-commerce. In the tips below, you will see 4 ways to double or even triple your revenue by attracting more organic search traffic. If you are marketers or people who work in SEO service. This article is certainly for you.

  1. Successful e-commerce companies use search & analytics data to inform their strategy.

Every successful e-commerce company knows that data is king. Therefore, many successful e-commerce websites will conduct research to collect information about what people are searching for on Google by carefully studying search terms, phrases and keywords.

To analyze the data, marketers or SEO analyst can use tools like SEMrush to measure conversion percentages and market share by category and sub-category. The acquired information will give a realistic picture of where the company stands, how well they’re doing, where opportunities lie to increase market share, and what segment they should focus on. In the end, data is aimed to help increasing sales and revenues.

  1. Their Information Architecture and Website Structure is Customer-Focused

Another key to improve you revenue is to always serve on what customers want. You can discover your customer’s intent by using search data from Google. Then identify frequently asked questions and solutions that customers are searching for.

The website of a successful e-commerce company doesn’t mirror its organizational structure. Instead, the focus is on what customer want. Using search data from Google to uncover user intent, smart marketers first identify frequently asked questions and solutions that customers are searching for. A customer-oriented information architecture which is effective and easy to navigate can be a solution.

  1. Their Content Strategy is Based on Search Data

In terms of creating content, Leaders of successful e-commerce will always produce content that matters to their customers. So, it will be good if SEO consultants and content producers work together in deciding what kind of content that impacts sales or build long-term relationships.

  1. They Solve Critical Problems Early in the Planning Phase

Having bad planning will caught you in a nightmare, therefore proper planning and preparation lets the high performers issue suitable instructions to developers, which results in better website coding that won’t have to be completely redone later if problems arise.

3 Hottest eCommerce Design Trends to Embrace in 2016

9 eCommerce design trends toembrace in 2016

Since digital world is a fast changing world, it becomes difficult to predict the future. If you are a web designer who is currently working for eCommerce, you better catch up with this hottest design trends that are going to dominate 2016, so that you can stay up to date with the current trends.
1.) Rich Animations
If you are looking for something that can engage with and connect to users better, animation is the answer. In fact, this can be a good solution for making your designs more playable and enjoyable, especially for online shopping experiences. Moreover, animations which are used in the right time will make your customers feel that you really care about their interactions with your site.
Therefore, in order to leave a memorable impact on their customers many eCommerce websites creatively using animation, like button spins, icon rotation and loading bars.
2.) StoryTelling
Who doesn’t love story? Anyone loves it right. Therefore, using story to sell your brand will make your selling stands out from the crowd. But, be careful with your story, a salable story is the one who can establish an emotional connection between your brand and your customers but also increases loyalty and sales. Nowadays, there are many businesses which practice storytelling as their business strategies, two of the most successful ones that you can follow their footsteps are Bonobos and Greats.
3.) Dynamic Search
Another most recent and prominent design trend that caught a lot of attention is Dynamic Search. In fact, many eCommerce sites will be using JavaScript and Ajax-powered search to display products dynamically in 2016. Besides, when you have a very large inventory, this method is a very suitable to be used. You can take a look on JadoPado as the most compelling example of the eCommerce sites using this amazing feature.

How to Discover Your Online Reputation

How to monitor your online reputation

Internet says everything and anything, no wonder that many people will search for lots of stuffs in the internet. If you are doing business whatever it is, oil company or SEO service maybe, you may wonder how it says about your company and its reputation and what people will find if they search for your company, since online reputation really plays an important role in determining your company success. Below are several ways that you can follow to monitor your online reputation.

Search for Yourself

The simplest way to figure out your online reputation is by searching for yourself and read through the first few pages of results. In fact, you can also keep an up to date spreadsheet with a list of links that are ranking for your name. Apparently, many tools, such as BrandYourself can be used to help organize and catalog this information. The potential downfall of this strategy is its repetitive nature.  The best way to monitor your online reputation would require some automation.

Automation

Another way to collect information about your online reputation is by using tools, for example IFTT, Hootsuite, and Google Alerts, to automate internet monitoring for mentions of you and your company’s name. In fact, there are many more software solutions like this, but one thing that you should know that this kind of tools may pick up a lot of innocuous or irrelevant data, so you may get a bunch of data which haven’t been filtered yet.

Defamation Monitoring

You can also try to do the defamation monitoring which works by crawling specific sites where negative content is likely to appear and automatically send alerts. Moreover, this software will notify your PR teams whenever a brand is negatively mentioned; it could also provide applications in the consumer market for professionals who want to avoid any harmful information about them online.