Tag Archives: content

5 Steps to Make Killer Cornerstone Content

what is cornerstone content

Cornerstone is articles that can reflect your business, communicate your mission and are extremely well written. This is why cornerstone is also known as the most proud articles that you have. These are the articles you would like to rank high in the search engines. If you are an SEO analysist who likes to provide better content as part of your SEO service, this article is for you.

Which Articles are my cornerstones?

So what criteria do cornerstones article should have? First, consider four or five pages that someone would like to see when they visit your site for the first time. You should write cornerstone articles about the keywords you definitely want to rank for.

Creating more cornerstone articles will build a solid internal linking structure. Therefore, it is better to give a prior attention in making cornerstone content.

Why are Cornerstone Articles Important for SEO?

As we know that having a well written content will bring good effect on your SEO. This is why cornerstone content plays a significant role in any SEO strategy. It can be rather hard to rank for search terms that are very popular. In the other words, you give highlight on important articles for Google to see by providing the proper internal linking structure between your posts.

Ideally, cornerstone article’s link should appear on your homepage’s site. Then, link all your other posts about similar topics to that particular article. Link your original cornerstone article from every single one of those blog posts. By this way you can increase the chance of your cornerstone content article ranking in Google.

Below are 5 steps that can help you make a killer cornerstone content:

Step 1: Think about your keywords

After determining the essential keywords you want to rank for, be sure to carry out keyword research. Remember that your cornerstone articles should be optimized for the ‘head’ or most competitive keywords.

Step 2: Choose the Best Post

Discover the posts that are optimized with most important keywords. Choose some posts, and then make it as your cornerstone.

Step 3: Rewrite it

Rewrite your article, and then make sure that it is SEO friendly. Don’t forget to always keep your content up to date. Therefore, you should rewrite and expand that article regularly.

Step 4: Optimize your Other Posts on Long Tail Variants

Optimized blog posts about similar topics as your cornerstone article on long tail variants of the ‘head’ keyword you’re attacking in your cornerstone article.

Step 5: Linking from Those Tails to Your Head

Make Google see that your new cornerstone article is the most important one on your site. Remember to link from all the long tail articles to your cornerstone article.

5 ways to make your site trustable


Trust makes the audience wants to stay longer on your site. So, in this article, we are going to show you how to build trust upon your site. If you are web developers or web designers make sure you keep an eye on these five things.

  1. Design quality

Many people say that good appearance will give you good impression. This statement works the same with your website design. In order to receive user trustworthiness, one should have created a professional-looking design.

A professional design can be attained when your website is well structures and coherent. By this way, your user will find it easier to navigate around and find the information they need. Therefore, the navigation labels should be meaningful and easy for users to understand.

On the contrary, your site will be valued as unprofessional if a user cannot locate the page in 2-3 clicks. In addition, the user should also understand the website within that first 10 to 20 seconds.

Moreover, a design is considered as a good design when up to date and in line with your business type. Also be careful with any broken links, browser compatibility issues, typos and missing files. All of those stuffs can affect your user trustworthiness.

  1. Only Use High Quality Content

Content is also one of the important elements on a website. High quality content should be original and valuable; besides, it also needs to be accurate and up to date. Moreover, the right format for your content can come in all shapes and sizes. You can choose to use an image, video, or infographic to provide information to the reader. For example, you could use before-and-after photos to illustrate how good your service is. Somehow this kind of content works very well at gaining trust.

  1. Show Your Business Relationship

Showing recognition with other businesses, industry organizations, media, government and customers will elevate user’s trust. This is because users will see these relationships as a proof that your website is legitimate. Here are some business relationships that you can display on your site.

  • Testimonials from customers
  • Social media relationships
  • Accreditation, licenses, and awards
  • Review websites
  1. Customers Trust the Technical Aspects

Nowadays, online privacy and security becomes a great concerned, especially if the users are considering a purchase through the website. Here are some ways that you can use to build trust on your site technical aspects:

  • Use SSL when asking for sensitive information
    This technology will ensure that the user’s personal details are not intercepted by a third party.
  • Display trust seals and security certificates
    A trust seal is a 3rd party badge showing that the website is secure.
  • Inform the user that their personal information is safe
  • Have a policy for the handling of cookies
  1. Remove Anonymity

Be clear in providing contact forms, phone numbers, emails, social accounts, help desks, live chats and so on. Furthermore, you can also display your photos to reduce the level of uncertainty. By doing this, users will feel safe when visiting your site.

Reasons Why Your SEO Campaign is Failing


Do your SEO efforts satisfy you? If the result doesn’t produce what you have expected, then your SEO efforts may be failed. Below are several things that you consider about as these things can be the greatest source why your SEO effort is failed. If you work in SEO service field, this article is for you.

  1. Your Website is Outdated

Check on to your site and see if there are few main aspects of your website that can cause your site rank bad.

Website Architecture

Figure out if your site cause high bounce rate. Bounce rate can be caused by a too complex website structure which users require three or more clicks to get to the page they’re interested in. The other factor is difficult navigation between pages and drop-down menus.

Here are some good website’s qualities that you can apply on your site:

  • Main pages should be available from a header on the homepage
  • Site structure should follow a logical and predictable order
  • Use breadcrumbs to help with navigation
  • Optimize HTMLS and CSS code to improve crawlability

Website Speed

Speed is also one of the biggest factors that will keep the users satisfy. You can install Google’s PageSpeed Insights tool to improve the loading time for your site. Here are several things that can be improved:

  • Upgrade your server or invest in better hosting
  • Use external hosting (such as dropbox or AWS) for large files
  • Resize and compress images
  • Use a Content Delivery Network (CDN) to deliver images
  • Minimize redirects
  • Clean up your code

Responsiveness (Mobile-First Indexing)

Recently, mobile is quickly overtaking desktop in terms of searching and browsing the internet. That is why responsiveness becomes important. In fact, Google has showed more seriousness by issuing few recent moves, such as the creation of the AMP project in 2015 and the newest one is the announcement on mobile first indexing.


Provide your site with better security by moving from HTTP to HTTPS.

  1. You Haven’t Nailed On-Page SEO

There are many SEO elements that you need to look for. They are:


Create a clear URL structure that will not confuse users and search engines.

Meta Tags

In order to make your page appear in SERPs, you need to add good and relevant Meta tags. Meta tags have two most important aspects, title tag and meta description. There are several was that you can try to improve your meta tags:

  • Include the primary and secondary keyword in the title tag + brand name
  • Don’t go above 60 seconds in your title tag
  • Use unique title tags for every page
  • Aim for relevance, avoid keyword stuffing
  • Make the H1 heading different from the title tag

Link Structure

On-page SEO is not complete without a good link structure and without cleaning up your broken links. The more internal links you have that go deep and are relevant, the better for users and for your ranking. Here are some things to keep in mind for your internal links:

  • Link between pages and posts on your site including to “deep” content
  • Use relevant links
  • Make anchor text comprehensive, natural, and relevant
  • Use follow links
  • Do not link excessively

Moreover, you need to investigate whether you have any broken links.

  1. You’re not Building Links Properly

Building inbound links is considered as the second most important ranking factor after content. So, you need to follow several strategies such as follows:

  • Vary anchor text when publishing guest posts
  • Do not participate in link networks
  • Disavow any low-quality links pointing to your site
  • Focus on generating content on your website that is valuable and can be used as a resource by others so that they will want to link back to it
  • Discover your competitors’ backlinks and learn about their techniques and sources
  • Build relationships, ask for links, and suggest that mentions are turned into links
  1. Your Content is not Performing well

Content is the core of SEO campaign. Therefore, it is important to make your content long enough and relevant.

  1. Your Content is Not Converting

A good content will speak to everyone who reads and as a result readers will be interested in becoming customers. Here are several ways that can turn readers into customers.