Tag Archives: business

4 Tips E-Commerce Companies Should Do to Improve Revenue

5 Tips E-Commerce Companies Should Do to Improve Revenue

Are you struggling with your E-commerce sites? If yes, this is maybe because you don’t know what to do with your E-commerce. Fortunately, SEO can be a powerful tool for your E-commerce. In the tips below, you will see 4 ways to double or even triple your revenue by attracting more organic search traffic. If you are marketers or people who work in SEO service. This article is certainly for you.

  1. Successful e-commerce companies use search & analytics data to inform their strategy.

Every successful e-commerce company knows that data is king. Therefore, many successful e-commerce websites will conduct research to collect information about what people are searching for on Google by carefully studying search terms, phrases and keywords.

To analyze the data, marketers or SEO analyst can use tools like SEMrush to measure conversion percentages and market share by category and sub-category. The acquired information will give a realistic picture of where the company stands, how well they’re doing, where opportunities lie to increase market share, and what segment they should focus on. In the end, data is aimed to help increasing sales and revenues.

  1. Their Information Architecture and Website Structure is Customer-Focused

Another key to improve you revenue is to always serve on what customers want. You can discover your customer’s intent by using search data from Google. Then identify frequently asked questions and solutions that customers are searching for.

The website of a successful e-commerce company doesn’t mirror its organizational structure. Instead, the focus is on what customer want. Using search data from Google to uncover user intent, smart marketers first identify frequently asked questions and solutions that customers are searching for. A customer-oriented information architecture which is effective and easy to navigate can be a solution.

  1. Their Content Strategy is Based on Search Data

In terms of creating content, Leaders of successful e-commerce will always produce content that matters to their customers. So, it will be good if SEO consultants and content producers work together in deciding what kind of content that impacts sales or build long-term relationships.

  1. They Solve Critical Problems Early in the Planning Phase

Having bad planning will caught you in a nightmare, therefore proper planning and preparation lets the high performers issue suitable instructions to developers, which results in better website coding that won’t have to be completely redone later if problems arise.

How to Retain your Brand Message from Being Hijacked by Surrounding Content

How to Retain your Brand Message from Being Hijacked by Surrounding Content

Whether you are offline or online marketer, the term of “brand safety” is still in the top of mind for all marketers and advertisers.  In fact, brand safety should also be understood by people who work in SEO service as it relates with the way you convey your content. There are several questions that you can ask before providing brand in your content. These questions relate to how they protect their brands and still keeping their brands point of view.

  1. What measures are being taken to ensure safe contexts?

Your agencies who make decision about the brands should understand that slavish adherence to a singular metric like CPC or CPA will cause long-term brand damage.

In this case, your brands should be able to communicate very well with the agencies. This will make sure that the ads are and will be placed into safe contexts. Moreover, “contexts” here will consider where the ad will be placed and what else appears on that page. To deliver a sound strategy and game plan, you can put it directly on the agency. Then, push them to create some kind of crisis plan in the event something bad arises.

  1. Employ a Context Marketing Strategy

Creating a context doesn’t mean that you create a whole bunch of text. But, a good brand should ensure that they are clear on their ideal behaviors. In the other words, they should seek to manage all aspects of their communication. This is why all brands should have a context marketing strategy. For instances, even though, your brand may attract lots of consumers, but sometimes this is not the context you want your message to be received in.

  1. Is the Brand’s Message Truly at the Right Outlet?

In marketing 101, you are dictated that you should always know your target audience and the media that they consume. Sometimes it will require you to repeat this simple logic; however different environments will suit different brands. For example, you cannot sell your obesity product on Mc Donald’s.

Therefore, it is important to match the creativity with the sense and tone of the outlet you’re advertising on. For example, if you put your ads next to ISIS propaganda on YouTube, people would think that the brands are funding terrorism. Therefore, it is better to put away politics in your brand campaign as it will cause big moral dilemmas. In fact, change in political climate will cause consumers to watch brand behavior ever more carefully.

An Introduction of Schema: Beginner’s Guide to Structured Data

schema

If you work in SEO service field, you might want to know Schema as this tool is terribly helpful for you. Schema is a structured data vocabulary that defines entities, actions and relationships on the internet. By this vocabulary, search engines can easily understand the meanings behind subject matter (entities) on the web. Hence, as a result, it serves a better user experience for internet users. Especially, for a semantic web, these markups become increasingly valuable in effective internet communication.

There are some different languages of code – including RDFa, Microdata and JSON-LD that you can use to implement the mark ups.

RDFa is an acronym for Resource Descriptive Framework in Attributes. It is a form of code that can be added to any HTML, XHTML, and XML-based document.

JSON-LD stands for Javascript Object Notation for Linked Objects. This style of annotation can implement schema by pasting directly in the <head> or <body> tag of a web document. The notation uses “@context” and “@type” attributes to specify the vocabulary (schema.org).

Examples

Here’s a basic example of how the “Book” markup type would look on a webpage using microdata:

Without markup:

 <div>  <h3>Harry Potter and the Chamber of Secrets</h3>  <table summary="Bibliographic Details">  <tr>  <th>Main Author: </th>  <td>Rowling, JK</td>  </tr>  </table>  </div>  <table summary="Holdings details">

With Microdata markup: 

 <div itemscope itemtype="http://schema.org/Book">  <h3 itemprop="name">Harry Potter and the Chamber of Secrets</h3>  <table summary="Bibliographic Details">  <tr>  <th>Main Author: </th>  <td itemprop="author">Rowling, JK</td>  </tr>  </table>  </div>  <table summary="Holdings details">

And here’s the same example in JSON-LD:

<script type="application/ld+json"> {"@context":"http://schema.org/", "@type": "Book", "name": "Harry Potter and the Chamber of Secrets", "author": "Rowling, JK", "offers":{"itemOffered": "#record"}} </script>

Structured Data + Semantic Search

The main purpose of structuring data is to get better communication with search engines like Google. It is because when Google understands entities on a deeper level, it serves better results to searchers.

In fact, Google has clearly stated that properly structured data can enhance you appearance in their search results.

So, what are you waiting for?

If you haven’t convinced yet, we have some examples for you:

  1. With structured reviews, Google can show recipes with the most five star ratings at the top of their results.

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  1. Google display what songs an artist sings as a series of rich cards with structured data on songs and albums.

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For SEOs and marketers, having more structured markups will bring better impacts to their result. In fact, a trend of implementing structured data is known as “semantic SEO.”

How to Add Schema to Your Website

So, are you ready for getting started adding schema to your site? Here are a number of online tools to help you out.

Schema Markup Generator

This tool helps you enter information about a local business, person, product, event, organization, or website.

Schema Markup Validator

Just drag and drop your webpage or line of code to test for any errors or warnings.

SEMrush Site Audit Tool

It will check for markups and tell you what percentage of your website uses Schema, Open graph, Twitter Cards, and Microformats.

Content Markup Guide

You can use this tool for implementing Creative Work Schema to acquire rich snippets.