Tag Archives: article

5 Steps to Make Killer Cornerstone Content

what is cornerstone content

Cornerstone is articles that can reflect your business, communicate your mission and are extremely well written. This is why cornerstone is also known as the most proud articles that you have. These are the articles you would like to rank high in the search engines. If you are an SEO analysist who likes to provide better content as part of your SEO service, this article is for you.

Which Articles are my cornerstones?

So what criteria do cornerstones article should have? First, consider four or five pages that someone would like to see when they visit your site for the first time. You should write cornerstone articles about the keywords you definitely want to rank for.

Creating more cornerstone articles will build a solid internal linking structure. Therefore, it is better to give a prior attention in making cornerstone content.

Why are Cornerstone Articles Important for SEO?

As we know that having a well written content will bring good effect on your SEO. This is why cornerstone content plays a significant role in any SEO strategy. It can be rather hard to rank for search terms that are very popular. In the other words, you give highlight on important articles for Google to see by providing the proper internal linking structure between your posts.

Ideally, cornerstone article’s link should appear on your homepage’s site. Then, link all your other posts about similar topics to that particular article. Link your original cornerstone article from every single one of those blog posts. By this way you can increase the chance of your cornerstone content article ranking in Google.

Below are 5 steps that can help you make a killer cornerstone content:

Step 1: Think about your keywords

After determining the essential keywords you want to rank for, be sure to carry out keyword research. Remember that your cornerstone articles should be optimized for the ‘head’ or most competitive keywords.

Step 2: Choose the Best Post

Discover the posts that are optimized with most important keywords. Choose some posts, and then make it as your cornerstone.

Step 3: Rewrite it

Rewrite your article, and then make sure that it is SEO friendly. Don’t forget to always keep your content up to date. Therefore, you should rewrite and expand that article regularly.

Step 4: Optimize your Other Posts on Long Tail Variants

Optimized blog posts about similar topics as your cornerstone article on long tail variants of the ‘head’ keyword you’re attacking in your cornerstone article.

Step 5: Linking from Those Tails to Your Head

Make Google see that your new cornerstone article is the most important one on your site. Remember to link from all the long tail articles to your cornerstone article.

Reasons why Clickbait Headlines Bad for Your SEO


Many SEO writers would try their best to see their headlines being clicked on. In fact, that’s one of the ways to generate traffic from the organic search results in SEO services. But, it doesn’t stop there. As SEO writers, you also would like your visitors to stay on our site and read your posts. Many SEO writers would do anything to achieve it, for instance by writing clickbait headlines. But, there are some things that any writers should put attention on before writing a clickbait headline, such as follows:

  1. Clickbait Headlines Result in Higher Bounce Rates

It goes without saying that your headline should fit your page or your post. Moreover, you need to watch carefully on your word choices. As using some kind of words, such as ‘simply unbelievable’, ‘the most amazing story ever’ or ‘you’ll be blown away’, should gratify the headline’s promise. But, usually these headlines won’t be able to meet the expectations of the readers. Due to this, many audiences will usually bounce back to Google causes the increment the bounce rate of that page.

  1. Clickbait Could Harm Your Rankings (in Facebook too)

High bounce rate is terribly important, as Google puts a high concern on it. Hence, Google interprets the first click as a mismatch between what they’re searching for and what they’re finding. Therefore, this will result in lower rankings, if people come back immediately to Google after clicking on a search result.

  1. Clickbait Headlines Can Diminish Trust

According to research of Matthew Hindman (2015), using too much clickbait path, with catchy headlines that misrepresent the article, can diminish the newspaper’s brand and squander reader’s trust. However, a large national newspaper found that headlines chosen for maximum clicks actually lowered total news traffic. Dramatic headlines do attract many audience attentions. However, it can quickly turn off those readers to visit the second or third article.

In fact, audiences have been smarter. They know which clickbait headlines that will not give them the best or most useful information. In the end, they will avoid clicking on links that are considered as not to be trustworthy.

A trick to Speed Up your Google Fonts in WordPress


As web developers, you should remember for not to ignore each small portion of the overall web page. Since those small things can produce faster load times, if you can optimize them better. Web fonts is one of the good examples, even though images are still the main thing to consider. So, in today’s article, we will reveal a method for optimizing and speeding up Google Fonts in WordPress for faster web experience.
What are Google Fonts?
Google fonts is an open source (free) directory which over 800 web font families that you can download and use it on your website. You can also download locally for print and other uses. There are many great free way to enhance the look and usability of your site in Google Fonts. No wonder that there are millions of WordPress websites utilize Google Fonts nowadays.

A good web font will give the effect of professionalism and aesthetic. However, system fonts will always win when it comes to pure performance. In fact, typography has been shown to affect conversions in a positive way. Besides, it is important to understand how Google Fonts will affect speed and performance of WordPress site.

How to Use Google Fonts in WordPress

There are two opts to add Google Fonts to your WordPress site. The first way is to grab them directly from Google. This method uses their global CDN to deliver the fonts quickly from different servers from around the globe.

  • First Method

When you add them to your site there will be an external request to fonts.googleapis.com.

google api

  • Second Method

There are also external requests to fonts.gstatic.com for the WOFF or WOFF2 versions depending upon browser support.


Host Google Fonts Locally

There are many ways that you can use to speed up your Google Fonts in WordPress. For example you may add embed code from Google fonts, host Google fonts on your own CDN, and Host Google fonts locally. But today, we are going to give brief explanation on how to host Google fonts locally on your web server.

Google-webfonts-helper is a great choice to host locally, in fact, it is a free tool. By using this tool, you can download the Google fonts locally more easily and gives you all of the CSS.

Google Fonts locally is usually suitable for audience which is in a certain geographical location and close to server. Google Fonts CDN is great; however adding those additional external requests and DNS lookups can cause delays. It implies that the method will work great if you are using fast hosting such as manages WordPress hosting from Kinsta. Below is an example on how to install Google Fonts locally.

/* roboto-regular – latin */
@font-face {
font-family: ‘Roboto’;

font-style: normal;

font-weight: 400;

src: local(‘Roboto’), local(‘Roboto-Regular’),

url(‘https:/perfmatters.io/fonts/roboto-v15-latin-regular.woff2’) format(‘woff2’), /* Chrome 26+, Opera 23+, Firefox 39+ */

url(‘https://perfmatters.io/fonts/roboto-v15-latin-regular.woff’) format(‘woff’); /* Chrome 6+, Firefox 3.6+, IE 9+, Safari 5.1+ */

/* roboto-500 – latin */

@font-face {

font-family: ‘Roboto’;font-style: normal;

font-weight: 500;

src: local(‘Roboto Medium’), local(‘Roboto-Medium’),

url(‘https://perfmatters.io/fonts/roboto-v15-latin-500.woff2’) format(‘woff2’), /* Chrome 26+, Opera 23+, Firefox 39+ */

url(‘https://perfmatters.io/fonts/roboto-v15-latin-500.woff’) format(‘woff’); /* Chrome 6+, Firefox 3.6+, IE 9+, Safari 5.1+ */


/* roboto-700 – latin */
@font-face {
font-family: ‘Roboto’;

font-style: normal;

font-weight: 700;

src: local(‘Roboto Bold’), local(‘Roboto-Bold’),

url(‘https:/perfmatters.io/fonts/roboto-v15-latin-700.woff2’) format(‘woff2’), /* Chrome 26+,
Opera 23+, Firefox 39+ */

url(‘https://perfmatters.io/fonts/roboto-v15-latin-700.woff’) format(‘woff’); /* Chrome 6+, Firefox 3.6+, IE 9+, Safari 5.1+ */