How to Retain your Brand Message from Being Hijacked by Surrounding Content

How to Retain your Brand Message from Being Hijacked by Surrounding Content

Whether you are offline or online marketer, the term of “brand safety” is still in the top of mind for all marketers and advertisers.  In fact, brand safety should also be understood by people who work in SEO service as it relates with the way you convey your content. There are several questions that you can ask before providing brand in your content. These questions relate to how they protect their brands and still keeping their brands point of view.

  1. What measures are being taken to ensure safe contexts?

Your agencies who make decision about the brands should understand that slavish adherence to a singular metric like CPC or CPA will cause long-term brand damage.

In this case, your brands should be able to communicate very well with the agencies. This will make sure that the ads are and will be placed into safe contexts. Moreover, “contexts” here will consider where the ad will be placed and what else appears on that page. To deliver a sound strategy and game plan, you can put it directly on the agency. Then, push them to create some kind of crisis plan in the event something bad arises.

  1. Employ a Context Marketing Strategy

Creating a context doesn’t mean that you create a whole bunch of text. But, a good brand should ensure that they are clear on their ideal behaviors. In the other words, they should seek to manage all aspects of their communication. This is why all brands should have a context marketing strategy. For instances, even though, your brand may attract lots of consumers, but sometimes this is not the context you want your message to be received in.

  1. Is the Brand’s Message Truly at the Right Outlet?

In marketing 101, you are dictated that you should always know your target audience and the media that they consume. Sometimes it will require you to repeat this simple logic; however different environments will suit different brands. For example, you cannot sell your obesity product on Mc Donald’s.

Therefore, it is important to match the creativity with the sense and tone of the outlet you’re advertising on. For example, if you put your ads next to ISIS propaganda on YouTube, people would think that the brands are funding terrorism. Therefore, it is better to put away politics in your brand campaign as it will cause big moral dilemmas. In fact, change in political climate will cause consumers to watch brand behavior ever more carefully.

MySQL 5.7 Reference Manual


Nowadays, MySQL is the most popular database system used with PHP among so many developers. PHP combined with MySQL are cross-platform which you can develop in Windows and serve on a Unix platform. Basically, tables stores the data in a MySQL database. A table consists columns and rows which is a collection of related data. Databases are useful for storing information categorically. My SQL is an open source relational database management system (RDBMS).  So, whether you are a mobile or web developer, it is never too late to learn more about MySQL 5.7. Here are the details and don’t hesitate to check them out!

MySQL has supported for full-text indexing and searching, such as follows:

  • A full-text index in MySQL is an index of type FULLTEXT.
  • Only with InnoDB or MyISAM tables, you can create Full-text indexes, and can be created only for CHAR, VARCHAR, or TEXT
  • As of MySQL 5.7.6, My SQL provides a built-in full-text ngram parser. It supports Chinese, Japanese, and Korean (CJK), and an installable MeCab full-text parser plugin for Japanese. Parsing differences are outlined in Section 13.9.8, “ngram Full-Text parser”. Then, Section 13.9.9, “MeCab Full-Text Parser Plugin”.
  • CREATE TABLE provides A FULLTEXT index definition or adds later using ALTER TABLE orCREATE INDEX.
  • To load large data sets faster, you can use a table that has no FULLTEXT index. Then, create the index to load data into a table that has an existing FULLTEXT index.

By using  MATCH() … AGAINST syntax, you can perform full-text searching. MATCH() takes a comma-separated list that names the columns to be searched. You can use AGAINST to take a string and an optional modifier that indicates what type of search to perform. Create search string that is constant during query evaluation through string value. This rules out, for example, a table column because that can differ for each now.

There are three types of full-text searches:

  • A natural language search interprets search string as a phrase in natural human language. There are no special operators. The stop word list applies if the modifier gives or not give the IN NATURAL LANGUAGE MODE. Full-text searches are natural language searches.
  • Using the rules of a special query language, a Boolean search interprets the search string. The string contains the words to search for. It can also contain operators that specify requirements such that a word must be present or absent in matching rows. It also should be weighted higher or lower than usual. In Boolean search interprets, search index will omit certain common words. Besides, some words do not match if present in the search string. The IN BOOLEAN MODE modifier specifies a Boolean search.
  • A modification of a natural language search is a query expansion. To perform a natural language search, you can use search string. After adding the words to the search string, then words from the most relevant rows returned by the search. The search is done again. From the second search, the query returns the rows.

5 Key Principles of User Centered Design

Centered Design

User-centered design (UCD) process outlines the phases throughout a design and development life-cycle all while focusing on gaining a deep understanding of who will be using the product. This method has been widely acknowledged among so many web designers nowadays. But, not many understand the key principles behind user centered design. Here are 3 basic principles of user centered design that you surely won’t miss it!

  1. Use Simple and Natural Dialogue

It is important to create a natural sequence dialogue between user and system. Therefore, provide no unnecessary information to the user. In fact, irrelevant information will add complexity to the dialogue and in the end confusing the user. Bear in mind to use plain English and should use the vocabulary of the intended audience. Hence, terminology should be defined so that the same term always has the same meaning

  1.  Provide Adequate Feedback

Your users should be confident that their actions will be successful. For example, you can display a progress or working indicator when your users waiting for completion. This indicator will give the user a confidence that the computer is still operating.

Moreover, you also have to provide several levels of interaction. To show feedback at a low-level, you should give confirmation which tell that a control have been operated successfully.

  1. Provide Adequate Navigation Mechanisms

Users should have enough relevant information about where they are. To produce this information, you should apply a meaningful and consistent mechanism for assigning titles to windows. Then, use range and location indicators such as scroll bars or page numbers. You can also create navigation map, overview, or history of areas visited. Make your users feel more convenient in navigating the different windows in your web. You can create routes to access for particular tasks to achieve this goal. Furthermore, you should create an “emergency exit”. This will enable your users to escape from any unwanted state without having to go through an extended dialogue. For instance, undo facility or cancel button.

  1. Present Information Clearly

Increase the user’s ability to discriminate between different items and groups of data. Arranging on-screen information by the use of spacing, boxes, and visual coding techniques. But, don’t burden users with lots of information or coding than is necessary when performing the task. To enhance learn ability, you should be consistent in presenting information and location across different windows.

  1. Reduce Errors

Guiding the user to find their correct path to accomplish their goal will reduce errors. Users’ responses should be constrained to avoid error where appropriate to the task. But not where this would limit the users’ reasonable choice in how to perform their tasks. Similarly, the system should validate data entry as near to the point of input as possible.

Moreover, you should also use plain language avoiding the use of codes, indicate precisely the problem. Then, you should suggest a solution in error messages. But, above all, avoid using words that would blame the users.