Author Archives: Mario

5 Steps to Make Killer Cornerstone Content

what is cornerstone content

Cornerstone is articles that can reflect your business, communicate your mission and are extremely well written. This is why cornerstone is also known as the most proud articles that you have. These are the articles you would like to rank high in the search engines. If you are an SEO analysist who likes to provide better content as part of your SEO service, this article is for you.

Which Articles are my cornerstones?

So what criteria do cornerstones article should have? First, consider four or five pages that someone would like to see when they visit your site for the first time. You should write cornerstone articles about the keywords you definitely want to rank for.

Creating more cornerstone articles will build a solid internal linking structure. Therefore, it is better to give a prior attention in making cornerstone content.

Why are Cornerstone Articles Important for SEO?

As we know that having a well written content will bring good effect on your SEO. This is why cornerstone content plays a significant role in any SEO strategy. It can be rather hard to rank for search terms that are very popular. In the other words, you give highlight on important articles for Google to see by providing the proper internal linking structure between your posts.

Ideally, cornerstone article’s link should appear on your homepage’s site. Then, link all your other posts about similar topics to that particular article. Link your original cornerstone article from every single one of those blog posts. By this way you can increase the chance of your cornerstone content article ranking in Google.

Below are 5 steps that can help you make a killer cornerstone content:

Step 1: Think about your keywords

After determining the essential keywords you want to rank for, be sure to carry out keyword research. Remember that your cornerstone articles should be optimized for the ‘head’ or most competitive keywords.

Step 2: Choose the Best Post

Discover the posts that are optimized with most important keywords. Choose some posts, and then make it as your cornerstone.

Step 3: Rewrite it

Rewrite your article, and then make sure that it is SEO friendly. Don’t forget to always keep your content up to date. Therefore, you should rewrite and expand that article regularly.

Step 4: Optimize your Other Posts on Long Tail Variants

Optimized blog posts about similar topics as your cornerstone article on long tail variants of the ‘head’ keyword you’re attacking in your cornerstone article.

Step 5: Linking from Those Tails to Your Head

Make Google see that your new cornerstone article is the most important one on your site. Remember to link from all the long tail articles to your cornerstone article.

4 Tips E-Commerce Companies Should Do to Improve Revenue

5 Tips E-Commerce Companies Should Do to Improve Revenue

Are you struggling with your E-commerce sites? If yes, this is maybe because you don’t know what to do with your E-commerce. Fortunately, SEO can be a powerful tool for your E-commerce. In the tips below, you will see 4 ways to double or even triple your revenue by attracting more organic search traffic. If you are marketers or people who work in SEO service. This article is certainly for you.

  1. Successful e-commerce companies use search & analytics data to inform their strategy.

Every successful e-commerce company knows that data is king. Therefore, many successful e-commerce websites will conduct research to collect information about what people are searching for on Google by carefully studying search terms, phrases and keywords.

To analyze the data, marketers or SEO analyst can use tools like SEMrush to measure conversion percentages and market share by category and sub-category. The acquired information will give a realistic picture of where the company stands, how well they’re doing, where opportunities lie to increase market share, and what segment they should focus on. In the end, data is aimed to help increasing sales and revenues.

  1. Their Information Architecture and Website Structure is Customer-Focused

Another key to improve you revenue is to always serve on what customers want. You can discover your customer’s intent by using search data from Google. Then identify frequently asked questions and solutions that customers are searching for.

The website of a successful e-commerce company doesn’t mirror its organizational structure. Instead, the focus is on what customer want. Using search data from Google to uncover user intent, smart marketers first identify frequently asked questions and solutions that customers are searching for. A customer-oriented information architecture which is effective and easy to navigate can be a solution.

  1. Their Content Strategy is Based on Search Data

In terms of creating content, Leaders of successful e-commerce will always produce content that matters to their customers. So, it will be good if SEO consultants and content producers work together in deciding what kind of content that impacts sales or build long-term relationships.

  1. They Solve Critical Problems Early in the Planning Phase

Having bad planning will caught you in a nightmare, therefore proper planning and preparation lets the high performers issue suitable instructions to developers, which results in better website coding that won’t have to be completely redone later if problems arise.